Product-Led Partnerships


Angular Insights webinar on product-led partnerships, led by Andrew Edelman.

Andrew is the Head of Strategic & Platform Partnerships at Zapier where he is responsible for building and expanding partnerships with 4,000+ apps. With prior experience at Box, Google, and Narrative Science, he is focused on helping scale and grow innovative SaaS companies through product-led partnerships.

In this episode, Andrew focuses on topics including:
- How to think about your overall platform strategy
- When to build and how to prioritize native integrations
- How to build effective partner ecosystems
- Where do co-marketing and co-selling opportunities fit in
- How to connect partnerships to a product-led growth motion
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